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Karl Lagerfeld's cat Choupette is the new star of Shu Uemura's ad campaign. Not many cats have the connections to land a contract modelling for a make up company, but if there's any moggy in the world who has the contacts, it's Choupette. She is said to be the first household pet to launch a make-up line.
This autumn Lagerfeld will reveal a 17-piece make up collection called Shupette, inspired by his feline friend. He's already photographed Choupette for the campaign, the unveiling of which coincides with Choupette's debut novel, out in September, called Choupette: The Private Life Of A High-Flying Fashion Cat, said to include fashion advice, exclusive photos and "secret loves and pet hates".
It's thought that Choupette's debut range will include furry, false eyelashes and a range of products inspired by the cat's personality. To celebrate the announcement, Lagerfeld posted a sketch of a worried looking Choupette on his Instagram page – hopefully she isn't feeling the pressure.
Lagerfeld and Choupette met in 2011 when she was given to him to look after by the model Baptiste Giabiconi and Lagerfeld refused to give her back on the basis that he thought she "was too cute". Lagerfeld said in 2012: "She is like a kept woman. She has a strong personality. She has lunch and dinner with me on the table, with her own food. She can even use an iPad."
How many cats can use an iPad, release a book and model for a make-up collection?
Follow Thomas Gorton on Twitter here @angstromhoot