Who's been breaking the rules of fashion photography?

Dazed photographers get the nod in a new book on exceptional and emerging fashion photography

Fashion Lightbox
Photography by Daniel Sannwald
Dazed's December 2008 Issue Photography by Daniel Sannwald, Make-up by Ayami Nishimura

The rise of digitalism has seen a shift in the usual order of things. From music to fashion, from art to politics, people are embracing the possibilities and true meaning of power and autonomy. Whether this means self-promotion through social media or, on the contrary, the choice to reject digitalism and embrace innovative alternatives, there's little doubt that the world has opened up – particularly within the creative industries.

Notably, the landscape of fashion photography has begun to morph and expand, mostly due to a select group of forward-thinking photographers. These individuals have begun to promote their own work outside the control of galleries, agencies and other established institutions. There's no thread between their work and their photographic techniques are dynamic and multifaceted, from processing in the darkroom to embracing a digital aesthetic. The only rule is that there aren’t any.

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AnOther Magazine spring/summer 2013 Photography by Julia Hetta, Styling by Cathy Edwards

So, who are these people? Luckily, they’ve all been collated into one place, Fashion Photography Next (Thames & Hudson)a book by Magdalene Keaney, as well as an exhibition presenting twenty of the thirty-five photographers included – Don’t Stop Now. The show, which runs from 11 July to 7 September at FOAM Gallery, is set to feature exceptional work from emerging photographers and long-time Dazed favourites Harley Weir, Charlie Engman, Julia Hetta, Robi Rodriguez, Daniel Jackson, Jamie Hawksworth and Daniel Sannwald amongst many others.

Julia Hetta, a fashion photographer known for her striking, Renaissance-inspired portraits, who also works frequently with Dazed, commented that, “The future of contemporary fashion photography is for me a more personal interpretation of fashion. I also think that we'll see more personal post-production. I think it would be fresh with more female fashion photographers and artists from other fields contributing in fashion.”

The Fashion Photography Next: Don’t Stop Now show opens this Friday and runs til September at FOAM Gallery in Amsterdam. Pre-order the book from Thames & Hudson here

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