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Henry Holland and Beats by Dre
Henry Holland with his 'guitar' strap for Beats by Dre

Beats by Dre hangs ten with Henry Holland

Henry Holland teams up with the speaker brand to create a bespoke 'guitar' strap for the Beats Pill

After a whirlwind Italian romance with Fendi for their SS15 menswear show, Beats by Dre are road tripping to surfer’s paradise this season with a new summer collaboration. Teaming up with British designer and all-around print guru, Henry Holland, the brand have fine-tuned the ultimate ‘guitar’ strap to accompany the Beats Pill XL sound system – hot surfer boys not included.

For the collaboration, Holland funnelled in the same 70s psychedelia that he injected into his Resort 2015 ‘Surf and Turf’ collection. From a hybrid of fierce reptile print rash-vests, fade-into-the-sun colours and bucket-hat surfer vibes, the collection was re-imagined into a bright coloured pattern – reminiscent of a surfer boy's hemp bracelet – and, of course, embellished with fur.

In true Holland style, the designer reasoned: "The best thing about the Beats Pill XL is that you can take it anywhere, so why not carry it like a fur trimmed accessory?!"