Fendi SS15

21st century boys: pixelated jackets, vivid Beats headphones and video game charms bring escapism to Fendi

Fashion Show
Fendi SS15 Mens collections, Dazed backstage
Backstage at Fendi SS15 Photography Virginia Arcaro

Initial reaction:

So fresh and so real. There’s a desire for reality coursing through Milan this season, and Silvia Venturini Fendi aligned herself with the same idea but viewed it through a very Fendi filter. This meant sending out apparently normal, sensible pieces that were anything but. What looked like sandpapered, faded denim jackets and jeans turned out to be leather printed with a new technique and bonded to give it a tactile, rubbery quality. Despite the secret extravagance, for a house like Fendi – built on something as precious as fur, with its aura of total lavish luxury – this felt like a very grounded collection, based around the core of what men wear.

Real escapism:

Escapism was something that had played on Venturini Fendi’s mind this season. “The collection is about reality but sometimes you want to escape from that, no? Too much reality can be too much,” the designer said backstage. Enter boys who wore suits with sandals and pixelated bomber jackets paired with Fendi’s Peekaboo bag adorned with totem-video game figures. After all, what are video games if not full-on escapism?

For the kids:

Continuing the escapism idea, boys wore Beats by Dre headphones in vivid pop colours. “That’s why we wanted to do this collaboration with Beats. When you wear your headphones and listen to music, nobody can disturb you in your daydreaming. You are in your own world,” Venturini Fendi commented. 

The soundtrack to Fendi SS15:

Last season Fendi clashed wild, shaggy furs with refined elegance, creating a collection for the 'metropolitan highlander'. See it below:

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