Pin It
Hogan SS15 Mens collections, Dazed
Hogan SS15

Hogan SS15

Preppy Ivy Leaguers hit up an 80s arcade to play a few games of Space Invaders

Initial reaction:

Ivy League prep hits the 80s arcade.

Past meets present:

For designer Simon Holloway, Hogan SS15 had started with a trainer. Inspired by The Traditional, Hogan's classic kicks from 1986 – the first luxury trainer – sweatshirts were embossed with both this year and 2015, signifying a union of past and present. Preppy collegiate style was also an influence, with varsity jackets, plaid golf shorts and slip-on loafers.

At the arcade:

“I was thinking about the 80s and working out and the fitness boom and video games. That turned into Space Invaders embroidery and a print and that was for the technological aspect of the collection,” Simon Holloway said of the nostalgic video games figures and fonts that adorned the pristine college boy sweatshirts.

Subscribe to the Dazed newsletterGet the day on Dazed straight to your inbox