Ivy League prep hits the 80s arcade.
Past meets present:
For designer Simon Holloway, Hogan SS15 had started with a trainer. Inspired by The Traditional, Hogan's classic kicks from 1986 – the first luxury trainer – sweatshirts were embossed with both this year and 2015, signifying a union of past and present. Preppy collegiate style was also an influence, with varsity jackets, plaid golf shorts and slip-on loafers.
At the arcade:
“I was thinking about the 80s and working out and the fitness boom and video games. That turned into Space Invaders embroidery and a print and that was for the technological aspect of the collection,” Simon Holloway said of the nostalgic video games figures and fonts that adorned the pristine college boy sweatshirts.