Fifties college boy on his American gap year, complete with ‘wanderlust’ emblazoned t-shirt.
Palm prints and pool slides:
If last season's MSGM boy was working in an artist's studio, for SS15 he's going on vacation in the collages and prints he made there. The collection mixed graphic colour blocking, stripes, checks and palm prints, with towelling, chunky pool slides and visors slung around the neck enhancing the holiday vibes. Lettering on pockets and pastel shades helped to add a collegiate twist.
The collection’s point of departure was the maps and embroidered tapestries of Italian artist Alighiero Boetti. Backstage, designer Massimo Giorgetti said: “This season is a clash between Boetti and the 50s. I love a clash, I love a mix. I started with the 50s and 60s with cacti and pineapples and I finished in a very eighties mood. It's a clash between California, art and interior decor, with MSGM's signature colours and prints.”
The soundtrack to MSGM SS15:
Last season, MSGM had a definite art school vibe, with slogans on sweatshirts like words from a manifesto. See it below: