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As part of Casio G-Shock's ongoing collaboration with utilitarian streetwear designers, Maharishi they have created this film to celebrate the launch of their new watch model. The third in a series of creative partnerships, the film is set in a post-apocalyptic moonscape and showcases Maharishi's iconic Camo Luna print which will also feature on the limited edition new watch model. The film's bleak setting explores Maharishi's fascination with the Pacifist Prepper culture, a community that looks ahead to a future where bio-dynamics and hunter-gather mentalities kick in in a post economic and societal-collapse.
G-Shock will host an event launch at the Truman Brewery tonight.