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Joseph AW14

Matrix-like black dresses souped up with pixelated prints and cherry red tartan

Initial Reaction:

Masculine silhouettes with oversized overcoats, knitted beanies and hoodies in navy, grey and black. 

Stand out look:

Matrix-style, all black dresses. The added tassels gave a country-western edge and the deep plunging neckline an undertone of dominatrix.

How they wore it:

With super side swept partings and long hair tucked into collars.  

Unexpected details:

Bright woollen jumpers and hats, pixelated like 90s video games, were a vivid surprise amid the masculine mood.


Bold red tartan with thistle and cameo detailing contrasted with the more sombre deep navy and green tartan oversized coats. 

Models: Emma Oak (@emma_oak), Marique Schimmel (@mariqueschimmel), Saara Sihvonen (@Saarasihvonen), Franzi Mueller (@FranziMueller_), Tabea Weyrauch (@TabeaWeyrauch), Sung Hee Kim (@kimssung2), Manuela Frey (@FreyTatjana), Ewa Wladymiruk (@EqaWladymiruk), Tabea Weyrauch (@TabeaWeyrauch), Meghan Collson (@meghancollison), Maria Loks, Ronja Furrer (@furrerronja), Zlata Mangafic (@zlatamangafic), Valery Kaufman (@ValeryKaufman), Saara Sihvonen (@Saarasihvonen), Magda Laguinge (@magdalaguinge), Pauline Hoarau (@PaulineHoarau), Amra Cerkezovic, Sam Rollinson (@samrollinson).