Casely-Hayford AW14

Cult visions of punk tartan and rudeboy streetwear, and a collaboration with Judy Blame

Fashion Show
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Backstage at Casely-Hayford AW14 Shot by Lea Colombo

Initial reaction:

Post-modern anarchy that belonged on the runway.

Art references:

Models were dripping in the work of jeweller Judy Blame – the punk visionary who sourced found objects from River Thames and was part of Ray Petri’s notorious Buffalo crew. Casely-Hayford also cited Cornelia Parker’s ‘anti-mass’ sculpture as a reference for their burnt wood prints.

Breaking it down:

Yesterday morning, the duo dissected their collection exclusively for Dazed. Mentions of 60s skinheads vs. 00s rudeboys, the minimal sensibilities of De Stijl vs American football stripes made their impressions on the runway. Stomping black boots were paired with loose football jerseys. The rudeboy swagger emanated through luxe bombers over artful layering.

Closer inspection:

A blurred tartan, like peering through the tired eyes of an up-all-night-punk; bright yet murky tropical flannel prints from decades past; and streetwear intersected with De Stijl monochrome stripe. Yet all underpinned by impeccable tailoring – no surprise considering Joe’s own cult history.

Soundtrack:

The raw energy of bands like Drenge and Royal Blood soundtracked the Casely-Hayford studio as they designed the collection. Their “abrasive” sound was evident in the dark check and punk-inspired red tartan.

For their AW14 YouTube clip, Casely-Hayford shared this documentary interview with Dick Hebdige:

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