Why model Lily McMenamy is casting a spell over the Parisian duo's latest film
Inspiration can often be found in the farthest of places, and frequently results in a culmination of pure ocular ecstasy. For their latest SS14 film, Piece D’Anarchive have teamed up with trained horticulturalist-cum-iconic-artist Jean-Pierre Raynaud. Taking influence from Le Maison de Jean – a house and art gallery built by Raynaud in 1974, and decorated in its entirety by thin black bordered, sterile white tiles – the hypnotic film sees Lily McMenamy front a monochromatic gang draped in the lattice-laden collection, their movements spliced together in a technique reminiscent of the long-lost 90’s MTV aesthetic. We caught up with the sister-duo behind the label to find out just how the unique collaboration came about, as well as what happens when you're on set with the daughter of the majestic Kristen McMenamy.
Dazed Digital: You collaborated with Jean-Pierre Raynaud for this collection, how did that come about?
Piece D'Anarchive: We have always been huge fans of Jean Pierre Raynaud's work and way of thinking. For this chapter 05, it felt right to us, more than ever, to take his masterpiece "La maison" as the core of our inspiration.
At some point through our creative process, we wanted to learn more about the man himself and the reasons behind his very radical approach. We simply tried to get in touch with him to sincerely explain our project. He was kind enough to meet and talk with us. The rest is just magic.
DD: How strong has his influence been on the collection?
Piece D'Anarchive: His influence goes way beyond the collection itself. We were been able to talk with him, to learn more about his creative process, the way he approaches design and materials. His unique voice and thoughts about his work and vision still echoes in our minds.
We also worked side by side with him to set up the presentation we did at Palais de Tokyo, he personally organized his steel containers filled with remaining rubble of his demolished house.
DD: What are your thoughts on the emergence of fashion film as a new medium to work with?
Piece D'Anarchive: It is exciting and particularly relevant for us since we do not do shows. This is the medium we have chosen from our beginning to show the allure of our pieces. It brings life, attitude, emotion. It makes it possible to create a real story and universe.
DD: What was it like working alongside the iconic Kristen McMenamy's daughter, Lily McMenamy?
Piece D'Anarchive: Hypnotic. She moved and watched the camera as if she was casting a spell on it.
DD: What inspirations did you take when casting the film/look book?
Piece D'Anarchive: We were above all looking for real characters / personalities. We wanted to have a mix of models and real people who surround us, boys and girls. The idea was to stage our own gang, to show the reality and attitude behind the brand.
DD: Apart from Jean-Pierre, what else did you reference for the film?
Piece D'Anarchive: We did the film with the creative agency Erotyka Tokyo Paris. For the presentation at Palais de Tokyo, they came up with this nice idea of creating a specific computer program that randomly chose the looks so that we would never see the same combination twice. Like an infinite magazine editorial spread. It made people want to stay forever because it was never ending.
DD: Tell us something that happened on set that we wouldn't otherwise know?
Piece D'Anarchive: Our planning was insane: shooting 10 different people with more than 30 looks, for both stills and videos. At some point, the video camera overheated. Some of the images were scrambled and we freaked out. But in the end, we decided to keep them as they were. It gave another obscure and raw dimension to the movie.