Ethereal Entomology

Damien Hirst's butterflies meet Alexander McQueen for a new short by Solve Sundsbo

Fashion First Look

Alexander McQueen’s vision often blurred the lines between fashion and art. His catwalk shows were spectacles, his tailoring impeccable, constantly provoking the fashion industry. His successor, Sarah Burton continues to build on the house’s unique relationship with the art world. Alexander McQueen is now the associate sponsor of London’s Frieze art fair, which was recently celebrated with a display of contemporary art in their London stores, curated by gallerist Sadie Coles.

With a shared appreciation for the skull motif, Alexander McQueen and Damien Hirst are likely collaborators. Now, on the eve of the tenth anniversary of McQueen’s skull scarf, the two have combined to re-imagine the iconic garment.The scarves are emblazoned with a kaleidoscope of Hirst’s wraithlike butterflies, taken from his Entomology series. These wearable art pieces are brought to life by fashion photographer Solve Sundsbo, who shot Noomi Rapace for Dazed’s June 2012 cover, in the ethereal accompanying film.

More Fashion