The disconcerting sounds of a mangled eerie record are heard as the camera encircles the disembodied head of a plaster sculpture. Silence. In a Prada blue leather jacket and heeled python Walter Van Beirendonck shoes, a model speaks up.
"Someone once told me they would crush me like an ant. They're going to need a pretty big finger."
'Viddy Well', shot by Oliver Hadlee Pearch and styled by Dazed fashion editor Elizabeth Fraser-Bell, captures a surreal and haunting tension. The plaster cast faces of models Abel and Frederik, distorted mirrors and an unidentified female nude add extra unnerving dimensions. In this accompanying film the mood is intensified as models clutch their seats and recite curious monotone statements.
CREDITS Photography and film Oliver Hadlee Pearch Styling Elizabeth Fraser-Bell Hair Naoki Komiya Make up Zoe Taylor Set design Clementine Keith-Roach Models Abel Van Oeveren at Elite, Frederik Ruegger at Models1 and Rebecca Gobbi at Elite Film producer Charlie Di Placido Director of photography David Wright Sound operator George Hitchens Sound design Peter Duffy Edit and grade JLW-OHP Photographic assistants Ana Barreira, Hamish Wirgman Styling assistants Poppie Clinch, Richard Kwame Sarpong, Katy Fox Hair assistant Caterina Maiolini Make up assistant Emily Dhanjal Set design assistants Sophie Durham, Kat Addis, Rose Harris Retouching and hand prints Hammer Lab Special thanks to Studio Private, and Baron & Feral Equipment