Y-3 SS14

Ironic web chatter and rainbow blur; Yamamoto and Saville warn us off atomised fashion

Fashion Show
IMG_5864
Photography by Mark Reay

Initial Reaction:

Cacophonous youthful exuberance.

Quote of the show:

"This collection is the beginning of a new decade, so we needed it to be crazy." - Yohji Yamamoto

Live performance:

A sextet of drummers pounding on kits, buckets, and bells in synchronized mayhem.

Unexpected details:

Graphic web-chatter phrases - "Y-ME?",  and oversized sparkling yellow wedge platforms.

Viral Moment:

Yohji Yamamoto took the stage after the show to play a little drum solo of his own.

Collaboration:

Peter Saville provided artwork and print designs for the collection, and donated the title.

Invitation:

Rainbow card with "MEANINGLESS EXCITEMENT" in holographic print.

Location:

Dark inner sanctum of the grandiose United States Post Office on 8th Ave.

Atmosphere:

Justin Beiber. Cue media swarm.

On web-chatter:

"The text is what we see all the time online; the ridiculous and ironic things we come across. The last few generations completely take for granted that fashion is there to help them be who they want to be. Now it has become an atomised mélange of looks, fashion, image, music, film, beauty and identity. I like it when people use it; I get concerned when it uses them. These phrases are there as a reminder: it's there for you, you're not there for it" - Peter Saville, graphic designer

The last few generations completely take for granted that fashion is there to help them be who they want to be.

Models: Maud Welzen (@maudwelzen), Irene Hiemstra (@IRENE__X), Ashleigh Good (@ashinstagood), Jac Jacaciak (@jacmonika), Anmari Botha, Yumi Lambert (@yumilambert), Marta Dyks (@martadixiedyks), Grace Hartzel, Kai Newman, Katya Riabinkina (@KRIABINKINA), Josephine Van Delden (@josephinevandelden), Matilda Lowthe, Alex Yuryeva, Elisabeth Erm, Manon Leloup (@manonleloup), Nastya Kusikina, Sam Rollinson (@samrollinson), Sasha Luss (@RealSashaLuss), Stina Rapp (@stinarw), Marcel Castenmiller, Miles McLinnen (@miles_mcmillan), Nemanja Maksic, Daje Barbour, Ben Stift (@datben), Duncan Proctor, Jacub Pastor, Christian Garcia, Andre Bona (@andregbona), Frederick Ruegger, Lucas Cristino, Abel, Jeroen Smits, Andrew Westermann (@andrew_westermann), Janis Ancens (@dirtylogger)

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