Rick Owens and his DRKSHDW

The Rick Owens tribe on what happens in the dark, and after hours, at the DRKSHDW pop up

Fashion Q+A
DRKSHDW
Samuel To - Sales Photography by Bafic

A dark shadow has appeared over a corner of Shoreditch: Rick Owens is in town. To celebrate a new collection under his DRKSHDW line, the designer and his dark tribe have descended on London and New York with pop-up shops. Renowned for its unrelentingly dark, multi-layered aesthetic, the label has an international cult following. Drenched in black paint, the 200sqm space on Redchurch street will sell exclusive DRKSHDW pieces to satisfy the cult addicted. With dark work comes darker pleasure; Rick has brought his Spotlight club night along too. Anything can happen under shadow: the DRKSHDW staff of the Shoreditch pop up store shine light on the Rick Owens world. 

AMBIE STAPLETON

music or videos that induce a type of dancing that makes twerking look like a playground activity.

DRKSHDW
Ambie Stapleton - Store Director Photography by Bafic

Is there an initiation to the Rick Owens tribe?
To be layered in copious amounts of soft fabrics that make you want to forsake all others.

Who dictates the store playlist?
Mr. Rick Owens…sometimes I think he searches for the foulest words in songs he can find and adds it to the list.

Is there a guilty pleasure soundtrack in the Rick Owens store?
Typically it is music or videos that induce a type of dancing that makes twerking look like a playground activity.

What's the darkest or naughtiest thing you've done wearing Rick Owens?
I'm a southern girl from Texas...my mom still thinks I'm a lady. Lets not disappoint her.

What would you wear if you couldn't be seen?
Skin to win!

What do you expect from the Spotlight club?
Booty shakin’ ass quaking hair whipping visual extravaganza.

SAMUEL TO

I have a habit of losing count in the dark.

DRKSHDW
Samuel To - Sales Photography by Bafic

Is there an initiation to the Rick Owens tribe?
Is there? First I heard of it.  Actually I do recall reading something along those lines in our sacred grail.  I’m kidding, there is no sacred grail.  I think.

Is there a guilty pleasure soundtrack in the Rick Owens store?
I think I once over heard "anything with a booty bass", so lets go with that.

How many Rick pieces do you own?
I have a habit of losing count in the dark.

What's the darkest or naughtiest thing you've done wearing Rick Owens?
The only darkest thing I could possibly tell you is lighting a candle and the following thing I did was perhaps the naughtiest.

What would you wear if you couldn't be seen?
I'll be butt naked, always wanted to experience how it feels to sit on all kinds of surfaces.  Like a steel chair.

What do you expect from the Spotlight evening?
Certainly won't be redundant!

FLORENCE FREEMAN

I was desperate for them and still wear them to this day.

DRKSHDW
Florence Freeman - Office Manager Photography by Bafic

Who dictates the store playlist?
We have an iPod with Ricks eclectic, ethereal tunes on it.

Is there a guilty pleasure soundtrack in the Rick Owens store?
Only after hours !

When did you buy your first piece of Rick?
I bought my first Rick Owens 5 years ago, it was the dust colour turbo boots, I had seen them in a magazine and purchased them In the Paris store, I was desperate for them and still wear them to this day.

How many Rick pieces do you own?
Uncountable and each piece is treasured!

What's the darkest or naughtiest thing you've done wearing Rick Owens?
Sorry I would not publish this!

What would you wear if you couldn't be seen?
My birthday suit!

ANDRE PORTER

Lets just say my high tops have been to a few fun dance floors in London and Berlin.

DRKSHDW
Andre Porter - Senior Sales Photography by Bafic

Is there an initiation to the Rick Owens tribe?
When I started, I got the call and was sent immediately went to Paris 'to meet the family'

Is there a guilty pleasure soundtrack in the Rick Owens store?
Maybe a camp Barbra Streisand tune to shimmy to.

When did you buy your first piece of Rick?
I bought my first Rick tee shirt on my first trip to London 8 or 9 years ago

How many Rick pieces do you own?
I would say maybe 50-60

What’s the darkest or naughtiest thing you’ve done wearing Rick Owens?
Lets just say my high tops have been to a few fun dance floors in London and Berlin.

What would you wear if you couldn’t be seen?
A big tranny heel, heels make everything look better!

What do you expect from the Spotlight club?
Good techno and Bryan Black banging out some fierce tracks.

IMOGEN LOVE

I've heard stories from past Spotlight nights. My lips are sealed!

DRKSHDW
Imogen Love - Sales Photography by Bafic

Who dictates the store playlist?
The store iPod comprises of a mixture of playlists selected by Rick and also a few amazing podcasts unearthed by Andre.

Is there a guilty pleasure soundtrack in the Rick Owens store?
The music that gets played before and after store opening hours is a whole other experience but my lips are sealed.

When did you buy your first piece of Rick?
My first Rick piece was bought for me by my mother a few years ago for my 21st.

How many Rick pieces do you own?
I feel very lucky to be able to say I have lost count. 

What's the darkest or naughtiest thing you've done wearing Rick Owens?
If any of my Rick leather thigh-high boots could talk..

What do you expect from the Spotlight evening?
I've heard stories from past Spotlight nights. My lips are sealed!

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