Re-interpreting the AW13 campaigns

We deconstruct and contextualise the new AW13 campaigns in a series of unique GIFs

Fashion GIFs
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Raf Simons AW13 Photography by Willy Vanderperre

After a week of autumn/winter ‘13 campaign releases, the Dazed fashion editors decided to re-interpret, contextualise and uncover the hidden references behind each image in a series of new GIFs. From Proenza Schouler’s birds of paradise to Prada’s seductive and mysterious gang of wet-haired girls, we paired the new campaigns with the likes of artists Francis Bacon and Cindy Sherman. 

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Sonia Rykiel AW13 Photography by Mert Alas and Marcus Piggott

Picasso's Parade costumes + his portraits of women + Bernard Villemot's post-war ads = Sonia Rykiel AW13

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Raf Simons AW13 Photography by Willy Vanderperre

Viviane Sassen's Parasomnia + Thomas Peter's poolside floods = Raf Simons AW13

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Prada AW13 Photography by Steven Meisel

Francis Bacon's abstract portraits + Rothko's paintings = Prada AW13

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Proenza Schouler AW13 Photography by David Sims

Collier Schorr's Blumen series + Leila Jefferys's portaits of Wild Cockatoos = Proenza Schouler AW13

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Lanvin AW13 Photography by Steven Meisel

Cindy Sherman's staged self portraits = Lanvin AW13

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Alexander McQueen AW13 Photography by David Sims

Anthony McCall's Vertical Works + Queen Elizabeth I = Alexander McQueen AW13

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Miu Miu AW13 Photography and film by Inez & Vinoodh

Yayoi Kusama's Infinity Net series + Gerhard Richter's abstract paintings = Miu Miu AW13

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