Exclusive: Proenza Schouler AW13 Campaign

Cult New York duo unveil their Fall campaign, with an exclusive image for your eyes only on Dazed

Fashion First Look
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With a dreamlike tranquility, Proenza Schouler’s Autumn Winter 2013 campaign encapsulates the soft structuring and intricate embellishment of the collection. Exploring ideas of air and light, the campaign shot by David Sims comprises of four spreads, with a fifth revealed exclusively here on Dazed. "We wanted to capture the idea of softness, " Lazaro Hernandez and Jack McCollough told Dazed. "The themes of lightness and air were central to the runway collection, so we wanted these images to express that mood.” Sasha Pivovarova looks on with fragility, the fluttering wings of the doves proving a pretty metaphor for rounded shoulders, bouclé tweed and feathered textures.

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