Gucci Menswear SS14

Giannini reinvents the Gucci man with floral prints and extreme sportswear

Fashion Show
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Frida Giannini made some influential changes this season. The Gucci man had been reinvented and the usual abundance of classic tailored suits had been replaced with something rather unexpected – sportswear.

However this wasn’t your normal take on athletic clothing, Giannini’s sportswear resulted in a series of streamlined and, at times, even feminine garments. Each piece was sculpted to the body - something that was further enhanced by exposed seams that marked out areas of the male form. Then came the prints. A beautiful selection of floral illustrations set against a muted blush pink backdrop. Again, these prints didn’t make their way onto a small selection of garments, but they appeared on the runway as full suits repeated again and again. Giannini suggesting that the Gucci man is as fearless as ever. 

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