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Gucci Menswear SS14

Giannini reinvents the Gucci man with floral prints and extreme sportswear

Frida Giannini made some influential changes this season. The Gucci man had been reinvented and the usual abundance of classic tailored suits had been replaced with something rather unexpected – sportswear.

However this wasn’t your normal take on athletic clothing, Giannini’s sportswear resulted in a series of streamlined and, at times, even feminine garments. Each piece was sculpted to the body - something that was further enhanced by exposed seams that marked out areas of the male form. Then came the prints. A beautiful selection of floral illustrations set against a muted blush pink backdrop. Again, these prints didn’t make their way onto a small selection of garments, but they appeared on the runway as full suits repeated again and again. Giannini suggesting that the Gucci man is as fearless as ever.