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Topman Design Menswear SS14

Redefining the cowboy culture of cult films and Marlboro campaigns

Much like Richard Prince’s Untitled (Cowboys) series, which was appropriated from Marlboro cigarette campaigns, this season Topman Design also took on the task of redefining one of pop culture’s cult figures. But their interpretation was far from being kitsch; instead their cowboy’s emerged on the runway wearing hand embroidered silk Western shirts with their eyes concealed under dark glasses. There was something quite seductive about the collection, partially down to the strong casting but also the various silks, metallic yarns, deep reds and midnight blacks that made up the garments. There was also a twist – taking reference from 50s cult genre of B films, intricate embroidered flowers turned into slightly more sinister scratch stitched spiders.

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