Street Smarts

Get inspired by our exclusive online shoot of street-cast creatives to win £1000 of McQ swag

Fashion Shoot
James
WHAT DO YOU DO AND WHY ARE YOU DOING IT?: I skate. There's nothing more fun and creative than skating. James wears <a href="http://www.alexandermcqueen.co.uk/mcq/menswear/clothing/BBB,en_GB,sc.html?xtor=AD-402&utm_source=Digital+Marketing&utm_medium=Article&utm_campaign=Dazed+UK+McQ+SS13+Article+M">Bleached Fly Print Shirt</a>

For our latest exclusive story, Dazed's contributing fashion editor Nell Kallonji took a creative casting – literally, featuring rising designers, musicians, photographers, hairstylists and those in-between that haven't defined themselves yet. Dressed totally in SS13 McQ, you can be too as we're offering the chance to win £1000 to spend online. Click through the gallery, where we spoke to the creatives about what they do and what fuels it...

Enter the UK-only competition below from the 22nd of April until the 5th May (closing midnight):

The competition has now closed

CREDITS
Photography Rosa Rendl
Styling Nell Kalonji
Hair Roku Roppongi at Saint Luke using Bumble and Bumble 
Make-up Nami Yoshida at the Book Agency using Bobbi Brown
Set Designer Janina Pedan
Models Alan Taylor, Dilara Findikoglu, David Asmutis, Fiona Jane Burgess, Tish Weinstock, Daniel Rockman at File & Parade, Rebecca Jones, James Steffens, Zaina Miuccia, Stanley McDonald, Reba & Jess Maybury
Stylist Assistant Atiena Riollet
Hair Assistant Tomomi Imamura 
Make-up Assistant Maa-Tokyo
Set Design Assistant Polly Philp
Location International Picture House
Casting Natalie Monroe & Giulio Ventisei

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