The hits of powder blue, lime green and a very urgent red were the tonic that heightened Frida Giannini's AW13 Gucci collection, not only in the context of a season so sombre on many other catwalks but as a further embellishment of the regal young rake that the designer champions. And who wouldn't want to look like him?

Take away two things from this collection, apart from window pane tailoring, and you'll likely have great coats and tuxedos, the bookends of a romantic wardrobe. Which makes sense because if you're living 'the life' then when you're not in one, you're in the other.

"The Gucci man expresses his inherently free spirit with bold nonchalance," explains the creative director. "He returns to a sartorial tradition only to live it on his own terms – pairing formal and informal as he likes. This is a contemporary gentleman with a romantic soul.

"Into the night, the most romantic hours of all, choose a le smoking in silk jacquard, Persian lamb's wool or printed silk, with black satin lapels, piping and cummerbund." That's the rake's progress.