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White, Milan's international and contemporary fashion showcase since September 2000, has been introducing the work of young artists and designers to thousands of buyers and industry insiders as a platform for passionate, niche creatives and companies to present their work amidst a breeding ground of other exciting ideas and products.
"We are in the core of a radical change," says Massimiliano Bizzi, creator of the Milan show "of which White captures the essence, launching strategic marketing projects focused on the city of Milan. With the shuttle service between the exhibition and the showrooms that have chosen to present their menswear and womenswear trends in the showcase of White during the January fashion week, the most important of the international calendar, we believe we have undertaken a journey about to change the way to conceive an exhibition.”
This year saw names such as jeweller Ugo Cacciatori, Daks and Tsumori Chisato take part, with knitwear line Cats, whilst artist guests included Daniele Innamorato, Mash Up and Marco Neri.