Father and son duo Joe and Charlie Casely-Hayford looked to hip hop culture for AW13, both US and UK, its affect on the youth cults of today and how a new generation's identity has redefined the image of the genre. In the mid 90s, ice hockey style was adopted by a number of key rap artists – a strong statement as at the time the sport claimed few black players.
Casely-Hayford's AW13 collection therefore is inspired by that crossing point when established cultural barriers are broken down, contrasting hip hop then and now, when the genre is opened up to a broader lexicon of ideas and influences. Drawing on their signature style, the designers have created their own ice hockey team, the KingsLand Knights, to embody this, complete with their own insignia – the blue/purple rose, as seen on t-shirts in the collection. Stood on blocks of ice, models wear a collision of street style references from suedeheads, skinheads, punks, teds to rudeboys with details from traditional African, Turkish and Bangladeshi style framed by exquisite English tailoring. Take a look at the show pics above, with the moodboards and sketches Charlie shared with us earlier.