The theatrical performance group devised a special performance at the tudor department store
Theo Adams Company followed the success of their ICA sell-out production, Cry Out, with a special happening at Liberty, feting in-store salon Josh Wood Atelier. On multiple storeys, the collective of dancers, musicians, artists and performers emerged as 20 blonde bombshells, turning the tudor atrium into a euphoric glitter shower spectacle, soundtracked by Motown's finest diva. Director and founder Theo Adams tells us more of the night to remember.
"It was a real honour to be invited to take over such a landmark institution as Liberty for an evening for the launch of the Josh Wood Atelier. They have real guts and trusted me, allowing me to use the entire space and create a red glitter storm inside the store. I think we pulled it off in the end!
We created a uniformed look for the entire cast. This was a floor length skin-tight red gown with thigh high split and gold drop earrings. Big red lips, and sculpted faces by Adam De Cruz, vampy metallic red half-moon manicures by Sophy Robson and the most glamorous golden locks by Josh Wood using Wella Illumina. The look oozed sex and strong, powerful femininity.
Whilst performing I go into a different zone, it may sound a bit pretentious, but it's honestly the truth. I very rarely remember much. But I know I love it!
Seeing the entire crowd waving red metallic pom poms in their hands; dancing, whooping and singing along in a glitter storm to a soundtrack of Diana Ross… well, life doesn't get much more euphoric than that."
Photography Darrell Berry
To become a patron of Theo Adams Company, visit the their website