The Caten twins were joined by another set of brothers this morning – Jedward, sitting front row in DSquared2 doppelgänger white shirts smothered in gold chains and crucifixes. There were more gold chains on the catwalk, which referenced a 90s Peter Lindbergh Vogue shoot with the Supers, prefaced by a video of Dean and Dan working hard for their money during a fitting.
To C&C Music Factory's 'Pride, a Deeper Love' (later Malcolm McLaren's landmark 'Deep in Vogue'), Cara opened, giving serious attitude in a cheeky tribute to other houses' signatures – gilded/leather/pearl costume jewellery from Rue Cambon and a Rue de la Paix-baiting t-shirt that proclaimed 'Caten' instead of the French jeweller's name you'd expect.
Dean and Dan have a hugely successful business because they really speak to the youth who buy the logoed trainers, t-shirts, leathers and more that shift from the shop floor. There might have been a few gowns on today's catwalk – one, of course, made use of a wind machine – but that's what the fans expect and want a fashion show to be like. Break it up and for all the bustier dresses based on biker, there were staple micro shorts and jeans. The Catens might work hard everyday, as Aretha's belting vocal proclaimed, but they're wearing denim whilst they're doing it. Jeans can be glamorous too.