Jeremy Scott's packed-like-sardines audience gaggled over Clubbed Out Middle Eastern Hijab fashion decorated with golden AK-47s, set by far to the best soundtrack of any show this week. Aaliyah's Try Again and Missy Elliot's Get Ur Freak On meshed with Arab pop (Khoassara Fourakak, according to Shazam) to give you the exotic sensation that M.I.A.'s race-in-the-desert 'Bad Girls' video delivers. Persian design in particular has a history of opulence that was apparent in Scott's use of gold ornamentation and swash filigree bustiers, a New York street twist added in with flowing printed scarves and veils tucked under crocodile snapbacks. With Middle Eastern markets comprising a developing growth area for luxury retailing, there's an active youth culture with more money than it knows what to do with in places like Dubai and Kuwait City, creating an interesting intersection of tradition and revolution, and, in fashion, an adapted interpretation of contemporary luxury goods. Scott seems to have flipped that sentiment on his collection, an adapted interpretation of Middle Eastern luxury for a New York audience.
Dazed Digital: How did you start putting this collection together?
Jeremy Scott: It was really just hearing the news actually, hearing "Arab Spring Arab Spring" and I thought it sounded like a fashion collection: Arab Spring 2013. I just kind of developed it from there and thought about the textures, the history, sometimes the misconceptions of the Middle East but, at the same time, wanted to mix things like Harlem Swagger and snapbacks and this kind of chic uptown look into it too.
DD: Were there any images in particular that stand out for you?
Jeremy Scott: Not any images in particular, it was just kind of things that I think we all think about the desert and the Middle East like leopard prints and animal prints, exotic skins and gold.
DD: Have you been to the Middle East?
Jeremy Scott: No, I have not yet! It's something I want to do and that I'm excited about. Sometimes I think it's better though if you haven't experienced it because I have a concept of it that's probably unrealistic and very colourful and flourished and added on, so in a way maybe that's why I can kind of interpret it in this way.