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It was an intuitive decision when Raf Simons created a capsule collection for Fred Perry in 2008. The English brand, named after the tennis champion, is inextricably linked with British tribes – mods and skinheads for two. And tribes have been a fixation for Simons since he established his brand in 1995.
After three seasons off, the collaborative line is revived in good circumstances. Simons' eponymous menswear label is a state of independence again, with a brilliant modernist grunge S/S13 collection, and the Belgian now enjoys rarified couturier status, still bathing in the glow of his A/W12 debut at Christian Dior.
In 28 styles and colour options, pieces are adorned with checks, crest and pied de poule, floral print and camouflage pattern in contrasting colours; scaled up out of proportion until they almost lose their language. Whilst the classic polo has a detachable collar.
"We are very excited to re-launch the collaboration with Fred Perry," says Raf Simons. "We have great appreciation for the heritage of the brand as well as their dynamism in guiding the brand towards the future. Their openness to create synergies between both our brands will bring interesting, creative results."