Insider Access: Paris Menswear S/S13 Day Two

Dazed Digital's creative director James West on power and synergy...

Fashion Insider
Rick Owens Menswear S/S13

Dazed's team round up each day of Paris menswear Spring/Summer 13 with their thoughts. At the end of day two, we speak to Dazed Digital's creative director James West...

Dazed Digital: Today was full of big shows from the start to finish. What were your highlights?
James West:
Rick Owens was immense as always – the soundtrack actually made my ears feel physically uncomfortable which I think I quite enjoyed. The show is set in a vacuous sports hall with all of the walls blacked-out and with simple, harsh white lighting on the runway. It gives you the feeling of being suspended in nothingness, so when the show starts it consumes all of your senses and becomes and physical experience. It's quite a raw power.

DD: Everyone was raving about the production at Louis Vuitton – and the soundtrack. What did you think of the collection? It injected some great pure-Kim Jones elements...
James West: This is what's great about Paris. One minute you're watching a show in a gutted out garage, the next you're consumed by a 40ft tall video wall and catwalk-slash-tv-screen. I think everyone was a bit awe-struck but the great thing was the visuals at Louis Vuitton didn't steal the thunder like they can at some shows. The clothes were still very much the focus and a kind of aquatic safari vibe was fitting for the Paris humidity. I remember an old quote from Kim Jones: "The key is always to wear what you want to wear – don’t wear things for other people." This collection had everything you'd expect from Louis Vuitton (luxury, perfection) but somehow beyond that the guys really looked right in the clothes, there was some kind of synergy between the wearer and the fashion. Accessories completed the looks beautifully, slightly oversized coats, a solid leather gilet and a few sun yellow pieces popped among the generally muted palette. There were some eastern influences too, a whole spectrum of ideology drawn from 'the sea' resulted in a well-rounded and well-told story.

DD: Were there any surprises today?
James West:
Yes. David St John James told me that it's been scientifically proven if you get a song stuck in your head (specifically for me, Aaliyah's 'More Than a Woman') then you can eradicate it by singing Tina Turner's 'Simply the Best' repeatedly in your head. Guess what? It doesn't work.

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