Marcelo Burlon has an insatiable hunger for creativity. Always brewing up his next explosive project, the Patagonian-born PR, DJ, stylist, event organiser, editor, art director and Dazed Digital contributor is a human powerhouse of inspired energy. Burlon's artistic flair and wide networks have seen him curate events for the likes of Chanel, Prada, Gucci, Alexander McQueen, Jil Sander, Maison Martin Margiela and Givenchy, becoming Milan’s go-to man for projects of all flavours. With such a reputation, Burlon’s latest venture into fashion design itself comes as welcome news – and no surprise. Dazed Digital caught up with the creative ahead of tonight's Berlin launch...
I like the idea of putting together iconographic elements from different cultures that are related to me: Mapuches crosses from Patagonia, Argentinean bird feathers, esoteric symbols, nods to rave and club culture, plus my muse Lea T as an icon of reinvention
Dazed Digital: What made you decide to start your own line?
Marcelo Burlon: I have been working in communications for the past 10 years. Every time I go to play in a different city I bring hundreds of followers and there's so much love every time. The t-shirt line is about leaving something to my people and expressing myself in a different way.
DD: Why did you choose t-shirts as a canvas for your designs?
Marcelo Burlon: T-shirts are something that everyone wears. I like the idea of putting together iconographic elements from different cultures that are related to me: Mapuches crosses from Patagonia, Argentinean bird feathers, esoteric symbols, nods to rave and club culture, plus my muse Lea T as an icon of reinvention. With the help of [graphic designer] Giorgio Di Salvo, I've created my very own symbology.
DD: What do symbols mean for you?
Marcelo Burlon: Symbols are codes; you can communicate with them, but sometimes they can also represent a pure aesthetic.
DD: What are you working on next?
Marcelo Burlon: I’m working on the next t-shirt collection as well as a video exhibition for Tel Aviv Fashion Week in October. I’m also building a beautiful space in my home town in Patagonia. But for now I’m off to Paris and Berlin to launch the collection and then... Ibiza!
Photography Zelinda Zanichelli
Art Direction Macs Iotti
Hair Gianluigi Gargaro at Coppola
Make-Up Mary Cesardi at Atomo
Talents Lea T & Marcelo Burlon
Backstage Photographer Gastòn Suaya
Assistant Production Emanuele Andreis
T-shirt Graphic Designer Giorgio Di Salvo
Thanks to Marcona 3, Top Ten-Only T Shirts (PD), Circus Studios