Forming a label based on the board sport culture you were obsessed with as a youth with a group of other similarly obsessed, likeminded creatives, and then enlisting some of the world’s most talented skaters and BMXers to join the clan sounds like a pretty solid recipe for success. And that's before you add into the mix the kind of design process you’d expect from a fully blown fashion venture. Perhaps that explains why LA-based Quintin are currently making such an impact on the overflowing part label/part team/part collective scene. Rather than haphazardly slapping their logo across t-shirts, Quintin are all about understated design and attention to detail; from using a cut and sew technique, to placing patterns on the flipside of hats, to factoring in some handy iPhone storage.
There are so many different lenses to look through to see a genuine LA, as there are so many different cultures. In creating the brand, we felt like we had multiple lenses to look through, and perhaps we could play our part in melding different cultural hubs together
Dazed Digital: What influenced the collection?
Quintin: A heavy dose of the inspiration comes from right here in LA. With summer comes a subtle change in colours from spring, and we've tried to pronounce that change with pieces like The Social and The Mission series. In southern California, the heat gets very intense for short periods of time and usually dries out a lot of the flowers that popped up during spring, which creates a lot of dried brush, more smog and an overall sense of summer, which you can see both represented in the color palettes as well as the materials chosen for this collection. Of course, with every line we create, we are always specifically thinking about what our customers with a refined sense of style would want to wear for the summer.
DD: What is it about LA culture that inspired you to create the brand?
Quintin: The people that drive Quintin are all LA natives, so it would be improper to not inject a healthy dose of "LA" into the line, as we know the culture so well. There are so many different lenses to look through to see a genuine LA, as there are so many different cultures. In creating the brand, we felt like we had multiple lenses to look through, and perhaps we could play our part in melding different cultural hubs together.
DD: Skating and BMXing are quite different cultures - why bring them together?
Quintin: We grew up in the 1980s when boardsport culture was really coming into its own. Skateboarding was growing and BMX was at a high. We just really never strayed away from our love of these sports. We wanted to incorporate everything we were about into this brand. Be it skateboarding/BMX/art/music. We believe the broad reach strengthens the brand. We have an amazing ever-present skate team with current heavy hitters such as Manny Santiago as well as legends such as Zered Bassett, Sammy Baptista or Danny Supa. We also have a giant strong BMX team including Ben Lewis, Aaron Ross, Gabe Brooks and many others, which you do not see many apparel lines really push into the forefront of their business.
DD: Do you work with the skaters and riders when designing the collection?
Quintin: We work tightly with all of our riders. We do not treat them as team riders and that’s it. We work closely with everyone to enable us to create the highest quality product possible.
DD: Why did you choose to shoot Gabe Brooks and Jackson Ratima for this campaign?
Quintin: Gabe and Jackson represent Cali to the fullest. Gabe is straight out of Los Angeles and has that LA vibe and Jackson hails from the north. We feel they represent our company well and are always in the street putting in work for us. Need to support the family.
DD: Why do you think you are different from everyone else on the lifestyle market?
Quintin: From the standpoint of production, we focus heavily on the quality and control over the process. As proud owners of the factories where our goods are produced, we take on the duty of adding our twist to a long and storied history of manufacturing. Not many brands can say they can truly tap into this side of the business. It's a lot easier to understand what good craftsmanship is with a hat or garment when you are watching goods being made every day.
From a visual standpoint of the product, our product stands out for its quality and attention to detail. We feel like most brands stay within the box of what a good hat or garment is perceived to be constructed with and will pick stock fabrics and apply their logo or artwork onto the item through utilizing 3D embroidery, screen print or labels. We draw from our concepts/inspiration as if we were designing a complex apparel line.
Like boardsports? Check out the sport category in our Casio G-Shock 30th Anniversary Awards, where Dazed's jury panel will be awarding an upcoming skater, footballer, surfer, snowboarder or BMXer with £3,000!