With the Olympics right around the corner, British titans of sportswear, Fred Perry, launch the Champions Kit. A range synonymous with the legacy of the brand, the latest collection will consist of a t-shirt, polo shirt, bomber jacket, bag and shoe to be adorned with 'Champions' multi-colour taping and Fred Perry’s trademark Lauren Wreath in a woven gold. Dazed Digital chats to Fred Perry's Director of Marketing, Richard Martin, about the brand's association with sporting champions.

Dazed Digital: What does the Champions Kit mean to Fred Perry in terms of values and lineage?
Richard Martin: The Champions Kit is a range of clothing that evokes Fred Perry styles worn by some of the leading athletes during the brand’s sporting glory years of the 50s, 60s and 70s.

DD: Who is your favourite champion and why?
Richard Martin: We're a little biased here at Fred Perry which is why I have to say it has to be Frederick John Perry, for purely objective reasons of course. Graduating from World Table Tennis Champion in 1929 Fred became the greatest tennis player of his generation and the greatest British tennis player of all time and remains the last British man to win a Wimbledon singles title. He came from a Northern, working class background which really underlines his achievement attained during a time where social and professional mobility was almost impossible.