Fashion / IncomingFashion East x G-Shock: Maarten Van Der Horst vs SIBLINGThe designers make their mark on timeShareLink copied ✔️June 21, 2012FashionIncomingText Dazed Digital Fashion East x G-Shock: Maarten Van Der Horst vs SIBLING Kicking off G-SHOCK's 30th anniversary celebrations this summer, Casio has teamed up with Fashion East to present exclusive designs by Studio Maarten Van Der Horst and SIBLING. "The tropical and leopard prints of SIBLING and Maarten van Der Horst are perfect for Summer, and represent the fun spirit of Fashion East, making them the ideal designers to collaborate with G-SHOCK," says Lulu Kennedy, founder of talent initiative. "It's fun to be doing this project in the G-SHOCK store here at The Old Truman Brewery, which is Fashion East's founding partner."Ahead of this evening's ravecave off Brick Lane, Dazed Digital caught up with the designers to learn more of their wrist candy... "There’s something so nihilistic about making everything so colourful and over-the-top and cheerful. So that’s how we came up with DOOM and KAOS for Spring/Summer 12, and the show was called 'Eucalypse Now'. You had this whole gay thing, with the flowers and with the petticoats and with the frills, everything was very John Waters and based on drag queens." Maarten Van Der Horst "Our design is printed with the candy leopard from our Spring/Summer 12 collection, leopard being a real signature of ours. We think that this is quite unisex in a way, like a skater kid could wear it or it could pop out from under a suit sleeve or a girl would wear it. It's also a good excuse for a party!" SIBLING Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.Trending7 sex worker-approved films about sex workSex workers have slammed Sam Levinson for his depiction of the industry in Euphoria. Here, we share our top recommendations for more true-to-life representations Film & TVArt & PhotographyTender portraits of Vietnamese youth in Berlin PumaEventWhat Went Down at Puma x Salehe Bembury launch in LAArt & PhotographyDressing for a ball: Dazed serves football couture for summerBeauty10 of the hottest Instagram accounts fusing art, sex and erotica Nike FashionNike celebrates the culture of U.S. soccerMusicWhat Drain Gang’s Thaiboy Digital did nextBeautyThe sexiest flesh-baring Instagram accounts you need to followMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy