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Yohji Yamamoto Store in Paris

Sophie Hicks designs a new flagship store on Rue Cambon.

Yohji Yamamoto’s flagship is the latest store to hit Paris’ notorious Rue Cambon. Designed by Sophie Hicks, an architect and former stylist for Alaia, it carries both women’s and men’s collections. Special wood panelling lines the entrance, while seamless mannequins give the illusion of clothes hanging in the air. It’s a serene, luxurious environment with metal rails for the collections, and Japanese paper birds adding to the installation-like display. Part gallery, part Japanese inn, the flagship is spread over three levels and it reflects Yohji’s signature concept: The White Box.

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