Clemens-en-August in London

Fashion doubling as art.

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As times get tight, fashion and art are starting to pull together to provide functional pieces of practical creativity. German designers Clemens-en-August, billed in the British press as "fashion's clandestine clothier," present their designs as works of art worthy of display at the ICA, one of London's top exhibition spaces, during London's frenzied Frieze week. At first, Clemens-en-August's classically streamlined mens- and womenswear silhouettes seem appropriate for chic, sophisticated gallery goers but not as "out there" as most designs doubling as art. But the brand's decision to forgo advertising and only sell limited and numbered editions through three-day long "pop-up shops" each year in thirteen international venues such as art galleries and museums, makes encountering Clemens-en-August's clothes akin to experiencing performance art or buying a printed image from a world-class photographer's negative.

Clemens en August have now finished showing at the ICA and have moved to INIVA on Rivington Street until 18th Oct.
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