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J.Lindeberg launch their bi-annual book for Spring/Summer '12, giving stylists, photograpers and creatives the chance to freely interpret the world of the Swedish fashion and sportswear brand. Released today as a lavish limited edition, available to view in stores and online, Dazed is pleased to present our Senior Fashion Editor Robbie Spencer's contribution, realised with longtime collaborator, Ben Toms. "In a world that spins fast, where time is a luxury and we constantly develop, reinvent and improve, we wish to share the joy of true craftsmanship," says global brand director Stefan Engström.
"We really enjoyed contributing to the J.Lindeberg book this season, it is really rare to see fashion images blown up to this large a scale – the whole thing feels quite special and collectable," says Robbie Spencer. "For the shoot, Ben Toms and I wanted to realise something that had a real focus on youth and a diverse feel with casting, focusing on the beauty of shooting real people as opposed to established models. We mixed street castings we have photographed before, as well as some new faces such as Ibra from Tomorrow is Another Day. And included some of our friends too. All these different types of interesting characters in commune, a shared house in south London."
Photography: Ben Toms
Styling: Robbie Spencer
Hair: Tomo Jidai at Streeters
Make-up: Lucy Burt/Premier
Models: Cameron Alexander, Maeve Brennan, Fran Wilks, Janina Pedan, Charlie Lyttleton, Stanley McDonald, Pete (Elite), Ibra (Tomorrow is Another Day)
Follow Robbie Spencer on Twitter here @RobbieSpencer