Pin It

Behind the Scenes: Ann Sofie Back

For AW09, Back will be taking a fake inspirational trip to America where obesity, superheroes and The Promise Ring reign supreme.

Today I met up with Ann Sofie Back at her East End studio to take a look at the world behind the label and catch up with her after her latest S/S 09 show.

Dazed Digital: Tell me about you S / S 09 collection
Ann Sofie Back: My  /S 09 collection is a continuation of my interests from A/W 08, based on celebrity obsession. My inspiration comes from things I feel uncomfortable with, such as Botox, plastic surgery and this obsession with celebrities.

DD: How have you translated these influences into you designs?
ASB: I used a lot of chiffon fabric, which I feel is quite like the skin and draped it and gathered it in ways that suggest facelifts, often using metal studs, clips and piercings to hold the fabric together. I also used stripes that suggest wrapping up wounds and prints of paparazzi and linear pen work drawn on the skin by surgeons.

DD: How do you feel about your collection?
ASB: I am very happy with it; I feel it is a lot lighter than my other collections, very feminine and beautiful, moving away from my more masculine work.

DD: How would you describe your colour palette?
ASB: For me colour is never so important and this collection has a lot more colour than usual, which is exciting. I have used Pistachio green and ice cream yellow which I feel works really well for S/S.

DD: Which has been your favourite collection so far?
ASB: I always prefer A/W. I feel it is more substantial and my favourite season is A/W 08. I feel I really reached a balance of conventional beauty whilst still being interesting.

DD: What can we see from Ann Sofie Back next season for A/W 09?
ASB: Next season I want to explore the cliché of when designers visit a country and then produce a collection all about that place. I am going to base A/W 09 on my fake inspirational trip to America. I would love to live anywhere in America, other than New York. In particular I am interested in Pamela Anderson, Superman, superheroes, Miss Piggy, obesity and all those weird American groups like The Promise Ring.

Subscribe to the Dazed newsletterGet the day on Dazed straight to your inbox