Alexander Wang Womenswear A/W12

The cult of the cool and a supermodel finale confirmed the designer's star status

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If you've ever seen the Youtube video Shit Fashion Girls Say (a parody on the original meme Shit Girls Say) you'll remember one girl grabbing another girl's purse exclaiming "Oooh is that Wang?," "Totes Wang," she replies. The fact is that Alexander Wang is part of New York fashion lexicon; he's got the cool factor down to a T (by Alexander Wang) and has amassed the capital to back it up.

They [the supermodels] removed the knitted masks concealing their mouths and turned around to face the crowd, star power blazing directly into the stands

Those are two reasons why, after showing what was, for him, a very grown up collection, he's able to pull a surprise encore runway walk featuring some of the world's top supermodels, Gisele Bündchen included. Joan Smalls, Carmen Kass, Nataha Poly, Shalom Harlow and Karonlina Kurkova joined Bündchen in a select elite appearance to demonstrate Wang's already eminent and rising power within the New York fashion scene. The Supermodels walked through a forrest of mirrors, each finally stopping in front of one to confront her own image.

They removed the knitted masks concealing their mouths and turned around to face the crowd, star power blazing directly into the stands. The crowd actually began whooping and hollering, the bleachers dotted with camera phone screens waving in the air. On the way out there were groups of It girls already talking about which bag and which shoe and which jacket they'd own (all of which go on presale this Tuesday), and they'll have them too. Everybody wants a piece of the growing Alexander Wang empire.

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