Pamela Love Womenswear A/W12

We look closer at the cult jeweller's set design and Southwestern theme

Fashion Show
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Go to a Pamela Love presentation and you can expect a scene. I don't just mean a 'who's who' of New York fashion but an actual scene laid out in front of you in one of her elaborate sets. Every season it's different and every season it's an equally transportive sensory experience. Part of the magic and mysticism of her brand is Love's presentations and their dedication to context, usually in a ritual-like setting with witchy flowing layers, crystal structures or an otherwise enchantingly distressed environment.

The scene seemed to be taking us to a Southwestern welding studio; with industrial fans, mining lanterns, hot lamps and metal pipes snaking through the background

This season's set, designed by Spoke Visuals, still brought out the raw power of her jewellery but took a turn for the level headed Working Girl end of the spectrum. The scene seemed to be taking us to a Southwestern welding studio; with industrial fans, mining lanterns, hot lamps and metal pipes snaking through the background. Models were draped in leather aprons and Carhartts, turquoise and Navajo silver shining against their bronzed skin. A desert breeze was all you needed blowing through the studio doors; it would just have been like being there.

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