Italian fashion institution, White, continues their this role in the creative arts this year - once again held in one of the most historic sites of Milan, the Brera Academy of Fine Arts (Accademia di Belle Arti di Brera). After holding their past shows at the Cloister and Sacristy of Bramante at Santa Maria delle Grazie, the Ambrosiana Library and the Portinari Chapel, this year's 2012 show will be held on Saturday, January 14th at 7pm.
Three events will be launched at the Academy of Fine Arts, from a pop concert at Massimo Alba alongside his menswear and womenswear collections, to a presentation of the collection by Boglioli Blue from Japan at Via Tortona 27, and the ceremony where seven new talents as part of the program will be announced. The new design talents selected by White will be presenting their latest collections.
The Seven Talents:
Be-Wow is a new unisex clothing brand by Tommaso Cecchi de’ Rossi - a young Florentine with a degree in Agriculture, who dyes garments and accessories with the waste products of winemaking. His collection for Autumn/Winter 2012/13, now in its third season, offers pieces in pure wool, coloured with filoEvino treatment, which enhances warmer tones.
Esther Perbandt is a young Berlin-based designer who studied Art in Moscow and Fashion in Paris, where she earned a degree in Fashion Design at IFM (Institut Français de la Mode). After a brief stint at the style team behind French brand Chacok, she launched her first women's collection with the Esther Perbandt label in 2004.
Karlota Laspalas is a designer from Pamplona with a studio in Barcelona for her label karlotalaspalas. Inspired by her deep reflections on human identity, natural fibres are the main focus in outfits with clean and minimal lines.
Luca Larenza. Inspired by graffiti, the Italian designer Luca Larenza first started working with partner Davide Valentino in 2008 who joins him in creating a refined casual-tailoring look, strictly made in Italy.
Mason Jung, the Korean designer winner of the 2009 ITS (International Talent Support) Contest will be presenting his new menswear projects at White. The 2012/13 A/W collection re-reads the men’s dress codes, focusing more on tailored constructions.
Matthew Miller graduated at the London Royal College of Art in 2009 and has presented his collections in recent seasons of the Fashion Week in the UK and Paris. His work is influenced by interests in maths, science and technology.
Raphael Hauber is a German designer who founded the brand Postweiler Hauber in 2003, after earning a degree in Fashion Design at the Pforzheim University of Applied Sciences - and has also participated in the Who's Next Paris programme.
Quote from Massimiliano Bizzi:
For few seasons we have chosen to take contemporary fashion in specific sites here in the city of Milan. These are the reasons why: "First of all, we want to increase the the cultural dimension of White; because we emphasize the productive and creative realities of young designers free from the usual fashion schemes. The other reason is simply to experience the city, with quality and innovative initiatives and succeed in the eternal debate about fashion events; always accessible only to insiders. Because White is not only fashion, but disseminates and promotes fashion culture through beautiful places, rich in history and charm and the citizens will pleasantly discover in a brand new light, not to mention the fashion system that often discover that for the very first time."