The MTV EMA weekend in Belfast gave us monster madness from Gaga, belieber fever (and alleged baby mother drama) from Justin, and our personal favourite: a gangster incarnation of Ms Gomez who, apparently, is everyone's new darling pop princess. Well, never ones to miss out on all the action, Swatch set about creating a buzz of their own when they unveiled their latest swanky offering in the form of the new Swatch Touch ahead of the big night.

Dazed went down to Belfast to check out the launch and see the unique designs for ourselves. Using features and technology widely associated with the latest smartphones, the Touch forgets about annoying buttons and knobs, and simply features a large streamlined, touch sensitive LCD display. It has six digital functions, multiple scrolling screens and various programmable functions that can be used at the tap of a finger. More importantly, with six colourways you can have one to coordinate with every outfit combo too...

Swatch Touch is out now