Showing separately but in opposite and complementary rooms of Somerset House, NEW GEN MEN and Fashion East Men brought together a selection of the hottest new designers in London, to platform the city's emerging and forward thinking design talent. For New Gen Men this season winners were Dr. NOKI, Katie Eary and Sibling. Dr. NOKI, who presented his collection with a pounding soundtrack and strong projected video, showed pieces that were a combination of pop culture references and deconstructed elements giving the collection a super edgy and tough feel.
Katie Eary's collection was sportswear influenced but with a darker, foreboding feel yet her signature colours were as ever bright and punchy, while Sibling's knitwear accompanied it's womenswear theme of fun fairs and sea sides. Fashion East Men consisted of a number of different designers from a variety of backgrounds. Astrid Anderson has been garnering a steadily growing following recently and this season was no different, showing the streetwear informed designs. This collection had an aesthetic that took hard tough boys and gave them a slightly softer edge in the form of jersey based sportswear with lace inserts. William Richard Green is another name to watch and presented his collection that took sportswear and traditional British youth culture and smartened it up with clean lines and form.
Nasir Mazhar's stand out collection of headwear and streetwear is as ever pushing things forwards, presented with his gang of youth hanging out on the windows of Somerset House. Cassette Playa also made their mark, with Carri Mundane's super punchy neon and evil cartoon print style presiding over the room. Other highlights of the presentation included Agi & Sam and their mix and match but carefully curated pieces and jewellery label Bunney, a series of playful and intricate pieces from Andrew Bunney.