For David David's second Fashion East outing last week during London Fashion Fashion week, he opted for the medium of film to present his spring / summer 09 collection. Directed by new London talent Zaiba Jabbar, the film was inspired by the fantasy world of Busby Berkley's all singing all dancing musical performances of the 1930s' and has a very distinct music video feel, featuring a mix of models of the moment and street casts and friends of the label. Signature bright colours and graphic prints continued whilst some more playful, naive prints were applied on classic street style shapes.
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