Friday of London Fashion week is increasingly becoming the day for menswear with b Store and Tim Soar's show starting the day, both held at the Home House on Portman Square, in an intimate function room. b Store's collection was a nicely put together arrangement of wearable basics, which we have now come to associate the b Store label with, mixed with oversized neck scarves and check shirts with straw cowboy-esque sun hats to gave the collection an overall prairie feel. Perfectly casted on a some of London's 'it' girl and boy models, Callum Turner, Josh Beech, George Barnett etc with accessories made by the multi talented Husam El Odeh.

Next up Tim Soar, kept to his familiar comfort zone of suiting, but also included experimentation with fabrics such as denim and different cotton finishes, the collection combined classic suiting and sheer knitwear. Then an overall 1980s' safari silhouette was presented with suiting in relaxed khaki and cream linen with wide leg trousers and double breasted jackets. The collection then went on to a 1950s' Californian surfer revival; a chunky knit jumper in a tropical print (courtesy of Cooperative Designs) and Beach Boys style hawian print shirts and trousers and culminated in rust print day suits and camel coloured casual wear. The whole collection seemed to give a salute to the classic luxury of a mens YSL wardrobe, whilst retaining a youthful London energy.