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Although the Spring Summer season at Stockholm Fashion week was dominated by the raw and fresh talents, there were a few olden goldies that continued to impress. Cheap Monday, and its chief designer Ann-Sofie Back, was one of them. The brand lured the whole pack of visitors out to a muddy football pitch, half an hour drive from Berns Salonger, and made everyone sit around a metallic catwalk. But, just when the show started, the constant rain ceased and the sun made a welcome appearance, perfectly beaming warmth and energy off the shiny surface onto the audience. But, even without the sun's radiance, Cheap Monday would have made you smile... colourful clothes and cheery models walked along to summery tunes.
We saw electric blue, orange and bright yellow shades take over the catwalk. The silhouette was loose and comfortable, reaffirming the Cheap Monday look as one of sensible everyday clothes, the stuff that is actually bought by people. Elements of directional fashion - blue soles on leather shoes, beige lacquered jackets and floor long denim dresses - also showed up, adding that necessary bit of sartorial fun. The main theme was stripes, predominantly a beige, blue and orange combination that appeared in several outfits. It wasn't a traditional Ann-Sofie Back collection, but it was fun, bright and cheerful, just what we want and expect from Cheap Monday.