Juun J Menswear S/S12

The Korean designer presents his new collection based around the theme of deviation, which explores 70s beach wear and futurism

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Best known for his intricate play on classic Macs, the Korean designer opted for something a tad sexier this season – and developed a line influenced by early 70s beach wear and futurism: white suits paired with gold accessories, hot pant-like shorts, and a bold use of colour. Like a male take on a James Bond heroin, notable pieces included rompersuits, plunging boat necklines and bling. Goldfinger meets Barbarella. We met Juun J. backstage and talked about deviation, beauty and Korea.

Dazed Digital: What is, in a nutshell, the concept behind the collection?
Juun J:
The theme is deviation, I wanted to play with the idea of a strong modification; I wanted to break away from classical notions of beauty, and explore the beauty of modification.

DD: How did you express this through clothes?
Juun J:
I wanted the collection to be both futuristic and modern, whilst remaining minimal and avant-garde.

DD: Where does Korea appear in your clothes?
Juun J:
I think the finale – when all the models came out wearing light raincoats, each in a different, bright colour, is very Korean, something both light, oversized and bright. It is also reminiscent of our traditional costume.

DD: How would you describe the typical Juun J. wearer?
Juun J:
Well, he is a stylish guy I hope!

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