Best known for his intricate play on classic Macs, the Korean designer opted for something a tad sexier this season – and developed a line influenced by early 70s beach wear and futurism: white suits paired with gold accessories, hot pant-like shorts, and a bold use of colour. Like a male take on a James Bond heroin, notable pieces included rompersuits, plunging boat necklines and bling. Goldfinger meets Barbarella. We met Juun J. backstage and talked about deviation, beauty and Korea.
Dazed Digital: What is, in a nutshell, the concept behind the collection? Juun J: The theme is deviation, I wanted to play with the idea of a strong modification; I wanted to break away from classical notions of beauty, and explore the beauty of modification.
DD: How did you express this through clothes? Juun J: I wanted the collection to be both futuristic and modern, whilst remaining minimal and avant-garde.
DD: Where does Korea appear in your clothes? Juun J: I think the finale – when all the models came out wearing light raincoats, each in a different, bright colour, is very Korean, something both light, oversized and bright. It is also reminiscent of our traditional costume.
DD: How would you describe the typical Juun J. wearer? Juun J: Well, he is a stylish guy I hope!