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Since its inception in the 1920s cult brand Farah has gone from its iconic hopsack canvas pieces to the sharp tailoring seen across the collections today. With a heritage in creating individualistic uniform for the distinguished music tribes of the 70s and 80s, the brand has continued to appeal to the youth culture of the modern day. This season Farah collaborated with Dazed on a hunt to discover today’s 'Farah Tribes', those people whose personal style expresses their individual identities.
The finalists, as chosen by Farah and Dazed were then invited on a shoot for the new June issue where they interpreted the new collection in their own way combining Farah pieces with their own style and favourite fashion items to create four very different looks. Today’s Tribes have moved on, they are not dictated to, they don’t follow the crowd, they create their own look, they write their own blogs, play their own music, and make their own films but they still seek out iconic brands with true heritage as the core of their style.