The first S/S11 Lacoste L!VE theme takes its inspiration from the Op Art of Victor Vaserly and Daniel Burren in Lacoste blights and concentric stripes. The second theme is influenced by the more muted tones of water colours to create soft knitwear and polo shirts that  appear to have been dip-dyed, which will be available at the recently unveiled Lacoste L!VE flagship store 13 Newburgh Street, London.

To celebrate the launch of the Lacoste L!ve store on London's Newburgh Street, Lacoste and Dazed are giving you a chance to win a £500 voucher to spend in any Lacoste or Lacoste L!ve boutique across the UK, click HERE to enter!