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Never one to pander to a stereotype, Nixon are the chilled out Californian time keepers without the weighty pretext. Nestled in their boardsport roots, Nixon have gained a reputation for working with collaborators to produce watches as ready for work as they are for play. Since founding in 1998, the brand now reaches over 45 countries where the Nixon portfolio continues to grow with a range of men and womens bags, wallets, belts, hats, tanks, tees and headphones.
Offering everything from the classic shapes to the wound down boarder basics, Nixon now bring their laidback dose of reworked Cali style to the bustling summer streets of London. Today, Nixon begin their one month residency in London’s infamous Selfridges in a pop up space located on the luxury department stores first floor. With a selection of mens watches, headphones and premium accessories from the latest collection, the exclusive pop up store will feature videos and music from the Nixon rotating art installation, ‘Nixon Art Mosh’, which is due to showcase works made by friends and team riders hailing from across the globe, exclusively for the brand.
NIXON, SELFRIDGES, Contemporary Menswear Accessories Dept, 1st Floor, Selfridges 400 Oxford St, London W1H 6HB, 22 April – 22 May, 2011