Dazed & Confused contributor Niall O'Brien has shot a breathtaking series of images for McQ this season. Currently featured online as part of their creative collaboration, the photographs were taken during O'Brien's road trip across the American Northwest, capturing the spirit of youth and adventure of McQ. With small-town America serving as the backdrop and pieces from McQ's Spring/Summer 2011 collection featured in the photographs, the website will tell the story of these images and road trip through a series of blog posts alongside Tumblr, allowing followers to share and interact with McQ online.