Stop Thinking
Published 14 months ago
Jeans brand Wrangler have launched their new project
Jeans brand Wrangler have launched their new project Stop Thinking this week. Entailing a challenge to all to Stop Thinking and react for one adrenaline-fuelled day, this is the next stage in Wrangler’s “We Are Animal” campaign which asks us to test out fear of the unknown and focus on our emotions. In September 2010, Wrangler will challenge four members of the UK public to Stop Thinking and do something extraordinary.
For this one adrenaline-fuelled day, they will be challenging our innate human fears of height, depth, speed and fear of the unknown, where Wrangler will be pushing participants to their limits through a series of top secret events.
Reaching these requirements, participants will be asked to join in:
1. They will need a valid passport (their own)
2. They will need to be healthy enough to pass a basic medical (touch toes, cough three times)
3. They will need to drop everything at a moment’s notice (no consulting the diary)
4. They will need to Stop Thinking.
Are you ready?
