Meet Henri Lloyd's Milano
Published 2 months ago
British lifestyle brand Henri Lloyd launched in th...
- Text by Bruna Volpi
British lifestyle brand Henri Lloyd launched in 1963 but really took off in the 1980s after the Milanese youth subculture known as the 'Paninari' (joined together by an obsession for fashion, Americana and a love of sandwiches) adopted their Milano RWR Jacket as part of their uniform and elevated it to cult status. For S/S12, the brand sees the reintroduction of their iconic weatherproof outerwear piece originally based on a heritage jacket worn by sailing legend Sir Francis Chichester, updating the classic RWR embroidered badge and corduroy lined collar with a slimmer fit and a bold color choice that ranges from Plum and Beetroot to Aqua, Navy and Sky.